Are you aware of Google Structured Data Markup or Schema?

Are you aware of Google Structured Data Markup or Schema?

An overview of Structured Data Markup

Do you hope that your website could attract more attention on online search engine results pages? If so, then you could incorporate structured data markup in your programming.

Rich snippets (Structured Data Markup – Schema) consist of the web content of a web page in a way that it is a lot simpler to identify exactly what the website is about from the search engine result. Some people may call this Schema, microdata and Google often calls it Structured Data.

Structured data makes it possible to display your search results page in a more visually attractive way on the internet online search engine results pages. When a survey was carried out by Searchmetrics, putting in structured data markup on a website created a 36% boost in the Google online search engine results.

Google Structured Data Markup has in fact become a popular part of Google’s search engine results positioning algorithm. Structured Data Markup Schema is the linking together of and also to provide a transformation of Google’s search engine outcomes. When Google next crawls over an internet site, its indexing program will definitely process your markup and also make its internet material suitable to be used in the search results pages. You must remember that this process might take a week from when your internet site is re-indexed.

Undoubtedly, this improved information will stand apart from the other websites and offer better click-through rates. So if you have not presently stumbled upon rich snippets or incorporated them on your internet website, you’re missing an excellent chance to produce additional natural website traffic. There is no debate about the fact that Structured Data Markup might boost SEO positions for local company search and also for items on a website.

Online search engines want to make it easier for individuals to see considerable information on the internet. From an SEO and web marketing viewpoint, using Structured Data Markup with helps to increase rankings for an internet site.

Google has provided a tool for examining your internet site’s Structured Markup verifying its significance to internet search engines:

How Structured Data Markup might resolve Problems

David Viniker is the director of a Business Networking Team called ebn Woodford which primarily is there for business people in the Essex area to meet up with other local businesses to advertise and promote their business with the objective of handing down referrals. There is an associated website that asserts that this business networking team in Essex convenes at “Hallmark Prince Regent Hotel, Manor Road, Woodford Green, Essex IG8 8AE”.

It would definitely be apparent to anyone examining this website that this is the meeting place rather than the business premises owned by the group. This is obvious to individuals reading this however it is not obvious to computers or the online search engine robotics that are inspecting the web and trying to interpret it. It is interesting that the web page for the Prince Regent Hotel does not have Structured Data Markup and as a result of this, its postal address is not made clear to the online search engines.

As at March 2017, no more than 1% of internet sites are using Structured Data Markup. Some website developers or London SEO service experts might not have really found it or may find it incredibly challenging to make use of. Internet website owners have to learn to utilize it to increase their positions.

There are some restrictions in the markup options provided. For example, when you are looking at markup for regional services, a couple of web designers have in fact stated that the most efficient easily offered option for them to describe the job they do is Professional Services.

The simple choices offered are:

Professional Services

Professional Service

Accountancy Service




General Contractor

House Painter




Roofing Contractor

Radio Station

Real Estate Agent

This is in comparison with accepted markup for accountants, lawyers, house painters and plumbers that have approved markups.

There are, however, various other options for Schema markup which includes Person, Item, Events and Organizations.

David Viniker took into consideration the top 10 online search engine results for ‘Web Design London’ on and about 8 out of the top 10 web pages had Schema Markup.

Rich Snippets that support SEO

Even though you might have structured data markup on your site, this does not straight away lead to high online internet search engine placements, yet the much improved click-through rate produced by a rich snippet is a considerable ranking signal for your website. Consequently, if the online search engine result for your website is geared up with photos, video clips, ratings and other beneficial information, the click-through rate on your website’s search engine result will certainly be greater than other internet sites that do not have structured data markup.

A charity helping children with dyslexia and Meares Irlen Syndrome would benefit from putting videos or photos on their website to explain the use of things like coloured tinted lenses or online dyslexia testing and this could be put in the rich snippets too to offer enhanced click-through rates.

Meta Tag material in addition to Meta Summary material and Page Titles can be included in search results however it is the search engines that determine just what they will present to the user. If you have developed schemas for rich snippets, this procedure is much more organized. Bounce rates on the sites rise if a snippet reveals something that is not on the website. This could produce a negative signal to the search crawlers and the website could experience a decrease in ranking as well as a lowered dwell time. It is consequently essential to put in the time to make certain the right markup and schemas are utilized on your website. This will absolutely improve the click-through rate on your website’s internet search engine result and make certain that the details displayed in the rich snippet suit the details on your website.

If a website for a doctors support group has information relevant to suspended doctors or unfair dismissal cases in the medical profession, the rich snippets should have some of the same information which will help the website in the rankings.